Indexable IDX solutions are the latest in a long line of hot innovations for real estate websites.  Though they’ve been around for a while, their appeal is really starting to catch on, and they’re getting blogged about left and right these days.

Also known as spiderable IDX, an indexable IDX solution builds out pages on your site that correspond to listings in the MLS.  (Sounds kind of like Realzi, doesn’t it?)  The resulting benefit is that you have a massive, easily indexable and searchable site that Google can crawl repeatedly.  This translates to results for more keyphrases, which means more traffic.

Prior to the advent of indexable IDX, a typical approach to the display of MLS data involved a framed solution that was hosted elsewhere.  An organization would buy access rights to RETS data feeds, build out a frame displaying that data, and offer it to real estate agents to put up on their personal websites for a fee.  The frame usually featured a searchable list of properties taken from the relevant MLS.  A map search was often included as well.  Prospective buyers could retreive MLS data for residences that interested them, which left them more well-suited to the difficult task of home searching.

The good old days might seem just fine at first glance, but if you noticed, there’s a little sentence we slipped in there that drives home the relative uselessness of framed, non-indexable IDX solutions: “This sort of solution worked well for users who stumbled across such sites.”  The fact of the matter is, many of these old sites, despite displaying an easy-to-use, searchable, framed IDX solution, were buried in Google search results for short-tail keyphrases and were completely absent for many longer-tail keyphrases.  That’s because the MLS data—those reams of fresh, up-to-date, relevant data that Googlebot craves—is actually nowhere to be found on the site displaying the frame, so the resulting SEO benefit of displaying it is virtually nil.  This can’t be underestimated, either, because the attractiveness/ease of use/utility of your site is worthless if nobody can ever find it.  You could plan what would be the best party in the world, but if you don’t supply directions, you’ll end up eating cheese and crackers alone when the big day comes.  And that’s just not very fun.

Contrast this rather somber picture with the benefits of an indexable IDX.  Think about it: with the frequently updated, extremely relevant, keyword-rich data that an indexable IDX brings, you’ll have a fantastic competitive edge over other real estate websites.

Realzi is proud to announce the rollout of its new 1.5 release. Bigger and better than before, this release allows Realzi real estate websites to rank highly for MLS numbers, giving them even more of an edge over competing real estate websites.

What’s so important about ranking highly for MLS numbers? Simple: With more and more people using Smart phones like Blackberrys and iPhones — phones that can connect to the Internet — this means that should a prospective home buyer with a Smart phone drive by a home for sale, they could use their phone to quickly search Google for the MLS number.

While high search engine rankings are essential when it comes to staying competitive in the real estate market, it’s even more important for people search the Internet on their phones, as they are likely not going to continue looking at more than the first page of search results.

This is yet another powerful aspect of Realzi, your secret weapon in building a consistent stream of new business. Other things that make Realzi so impressive are the user-friendly Map Search, Quick Search and the ability to search by keyword. Home buyers can actually type in a keyword like “elevator,” “oak trees” or “dock” and will see relevant listings.

If you’re a broker or agent who is interested in getting a well-constructed, search engine optimized MLS website, contact Realzi.

Knowing that search engine optimized MLS websites dominate their markets should be more than enough reason to improve your real estate website. Relying on word-of-mouth to get leads is a good start, but having a search engine optimized MLS website means you can compete with even the largest real estate websites.

Before, it was just plain too expensive for a single real estate agent to pay for search engine optimization. But thanks to Realzi, the playing field has been leveled. Affordable and powerful, Realzi is how real estate agents get search engine optimized MLS websites that dominate their markets. Additionally, Realzi can be easily adopted into a realtor’s existing web presence.

A well-constructed search engine optimized MLS website isn’t like other real estate websites that come and go. Rather, search engine optimized MLS websites consistently draw live real estate leads and dominate their markets — even when times are tough. Thing of Realzi search engine optimized MLS websites as your secret weapon for keeping a consistent stream of new business.

Search engine optimized MLS websites dominate their markets because they are search engine optimized. That  means the real estate websites are built using proven best-of-breed techniques as well as proprietary technology — and as a result, competitors are left in the dust when it comes to Google, Yahoo and MSN search rankings.

Ready to improve your real estate website by getting a search engine optimized MLS website that will integrate seamlessly into your existing website?  Realzi is the answer. It will give your site visitors the ability to search MLS listings with a one-of-a-kind map search, and they will be able to sign up, save listings and email listings to friends. Anytime they have a question or would like more info, they simply click a button to contact you. Realzi search engine optimized MLS websites are truly plug and play in that there is no hassle or lengthy and expensive development time needed.

Realzi announced three new Search Engine Optimized IDX Solutions today. These new IDX solutions make it possible for average realtors to compete with even the largest real estate websites such as Trulia.com or Zooven.com.

In the past, the monetary barrier for a single realtor to do Search Engine Optimization was just too high. Now Realzi has leveled the playing field. The Realzi Search Engine Optimized IDX Solution comes in three versions to make it easy for realtors to adopt the technology into their existing web presence.

custom Realzi

If you want a powerful real estate website with the ultimate in flexibility, design and search engine optimization, consider Realzi’s premium Search Engine Optimized Real Estate Website with Realzi IDX solution. Our Custom MLS customers receive the best of both worlds on both the website design and the domain fronts. Custom MLS real estate websites are designed to your specifications, either to match your current site seamlessly, or built entirely from scratch.

plus Realzi

When you first examine your new Integrated MLS real estate website, it’s like a new search-optimized section of your website just appeared out of thin air. But it’s not a real estate website mirage. It looks just like your website, but you didn’t have to pay a legion of programmers and database developers to get it. It’s a full-fledged Search Engine Optimized IDX solution that allows visitors to search MLS listings for free. And any visitor who wants to contact you for questions only has to press a button. Integrated IDX solutions are hosted by Realzi at a subdomain of your site, like detroit.giantdetroithomes.com or homes.littlerealtormom.com, and your visitors move back and forth between the subdomain and main site seamlessly.

easy Realzi

Our most economical solution for real estate websites gets you a quick and easy web presence that lets visitors search current MLS listings for free, like any other Search Engine Optimized IDX website. You don’t have to hire any programmers or pay any web hosting fees. Just pick one of the attractive, dynamic designs in our exclusive design gallery, add your personal information, and receive your own individual web presence at Realzi.com – a place where your clients can find you, request guidance and best of all, search live MLS data.

What is RETS?

RETS is Real Estate Transaction Standard created to facilitate data transfer real estate industry partners. RETS is created as a collaborative effort to make it easier to move real estate information between systems. Basically, RETS is a common language making it easier for a Realtor’s computer or website to access the MLS database.

Why RETS?

The RETS standard was created so that all computers dealing with real estate, or MLS data “speak” the same language. RETS means that providers of IDX services and software developers can write applications in a single, compatible language that will work with all MLS systems.

More information is available at the RETS website.

Realtors, Brokers, Agents: Who is RETS for?

RETS is for everyone! RETS simply is a standard language that developers like Realzi can use to provide software for you to easily access data through a RETS compliant MLS. Whether your an agent or a broker, RETS is the reason our MLS solution is compatible with all RETS compliant MLS systems.

Getting Started with SEO, MLS and RETS

Getting started with Realzi RETS SEO for MLS is easy. If already have a website and you have access to the MLS database, but want a better solution than the free IDX solution provided by the your local MLS, you might consider beginning with our plusRealzi SEO MLS software.

plusRealzi

Our RETS compliant software easily integrates into your existing site and allows you to immediately begin serving up Search Engine Optimized MLS listings to your clients.

easyRealzi

If you an agent using a “free” site provided by your Broker, you are probably not getting any leads, and you definitely aren’t showing up in search results. Our templated, turnkey real estate websites include Realzi SEO MLS software built in and ready to go. The sites are cost efficient, professional looking and quick to roll out. Most importantly, Realzi SEO MLS software is built in from the start. With easyRealzi SEO MLS software, you are just days away from instant Google traffic.

fullRealzi

If you are an agent looking for the ultimate increase in business, or if you’re a brokerage looking to grow your brand, fullRealzi is for you. We custom design a fully Search Engine Optimized website around our Realzi SEO MLS software. It’s the best of both worlds, and the ultimate traffic driving machine.

Realzi SEO MLS Software

Contact us today to discuss our RETS compliant MLS client, Realzi. We would love to discuss your needs and help you grow your business through our Search Engine Optimized MLS Software. Thanks!