Realzi SEO with Dan Price
Dan Price is the first Realzi client to get more than 1,000 unique visitors per day. Congratulations, Dan! Broker and owner at Team Price Real Estate in Austin, Texas, Dan recently sat down with us to chat about his Realzi experience so far…
What made you decide to get Realzi?
Results. I knew another Realtor who was using Realzi, and I noticed that his website ranked extremely high for specific real estate keywords and addresses. I had the opportunity to meet with Realzi June/July of 2009 and understood why their sites rank so high. It was easy to make the decision and transition once I realized that if I didn’t, I would never compete with everyone who was launching a Realzi website.
How many leads were you getting before you got Realzi?
About 5 per month without using PPC (pay per click) and 10 or so per month with a $350 per month PPC campaign. I am no longer using PPC – all incoming leads are generated from organic search results.
How many leads are you getting now?
We’re averaging 7 to 10 leads per week, and about half of those are resulting in appointments. These are the best results I have ever experienced with any other website.
How has Realzi changed your business?
More leads = more business. As a broker, I assign all my website leads to my agents. It has changed their business dramatically. My goal is to assign one to two leads that will result in a closing per agent per month. So far, we are exceeding those goals.
Have you gotten any feedback from clients who searched for a home using your Realzi site? What did they think of it?
I tell all my clients to use my Realzi site, and they love it. The site allows them to save listings and searches, perform map searches, keyword searches, etc. I often see users email listings from my Realzi site to their agents.
Tell us about your daily schedule as a Realtor. How does Realzi fit into your schedule?
One of the nicest things about Realzi is that it’s designed to take care of itself — it updates every evening so when new listings are submitted it will automatically show up next day. When I want to email a client a property, I no longer email them from the MLS — I email them the property URL from my Realzi site. I do this for two reasons: 1. I want them to use my site and hopefully forward that link to their friends and family members. They’re excited about buying a home, so why not have them share a link to my site instead of the MLS listing link which does not drive traffic and visibility to my site? 2. The URL is easy to copy and paste — most Realtor IDX websites will generate a long and meaningless URL, but Realzi does not do that. Realzi generates a URL based on the State/City/Zip and address. It’s a clean URL and easy to email, upload to social networking sites, etc. It’s a URL that people feel comfortable clicking on.
What advice do you have for agents and brokers who are just getting started with Realzi?
Understand that it might take Google a few months to index your site. It took Google about 4 months to “notice and tag” my Realzi site. Not that much happened during that time, but after those 4 months I was very pleased with the number of leads the site started generating. I also make sure to send all my clients and contacts a press release that talks about the new site. Not only is Realzi a search-engine friendly site, but it’s also a great site for consumers and clients. They really like the map search and the keyword search.
Thanks, Dan! We’re thrilled to see just how much Realzi has helped your business.
We can’t wait to see who will be our next user to top 1,000 unique visitors. If you’re an agent or broker who’s ready to start getting more traffic and leads to your real estate website, don’t hesitate to contact us.
Tags: Austin Real Estate, real estate seo, real estate websites, realzi, seo
