Indeed!  Congratulations are certainly in order for the GoodLife Team for winning the 2010 Inman News Innovator Award for Most Innovative Brokerage or Franchise.

As you might or might not know, the GoodLife Team (you can check there website over here) is a truly innovative, quick-on-its-feet real estate firm.  They regularly publish   The GoodLife Team places a strong emphasis on utilizing a host of cutting-edge technological tools to enhance user experience when on their site, and they do a great job of it.  One example is their regular publishing of smart, engaging videos about properties they’re listing and provide loads of fresh perspective on current real estate trends. They also provide reams of useful information about neighborhoods and schools in the Austin area, served up with more than a dash of hipness and style.

A simpler way of saying all that?  These guys fairly ooze tech (and marketing) savvy.

The Inman site states,

The GoodLife Team, a boutique real estate firm based in Austin, Texas, takes an agent team approach to its brokerage. The small company has a focus on training and technology and is led by Krisstina Wise, principal and broker. The website features property, neighborhood and school details and information about area activities.

As you’ve likely guessed, another thing the GoodLife Team site features is a Realzi install (found at realestate.goodlifeteam.com; pretty handsome, no?).

Realzi is a perfect add-on to real estate websites of all shapes and sizes.  Nestled on a subdomain (though more than capable of standing on its own), Realzi provides search engine crawlers with exactly what they crave: thousands of pages of dynamic, search engine optimized content.  Realzi does this by generating pages of every property in your local MLS database and updates the listings as the information becomes available.

Our research shows that prospective homebuyers search for properties by using long-tail, address- or neighborhood-specific keyphrases.  With a specific, optimized page for each property, Realzi is specifically designed to capture these searchers.